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SEO Video Marketing: The Untapped Potential of Video Content

SEO Video Marketing: The Untapped Potential of Video Content

Did you know that businesses using video enjoy 41% more web traffic from searches than non-users? If you're a business owner or marketer looking to thrive in the online world, this post is crucial for you. We'll delve into a hidden treasure trove of opportunity that...

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The Google Analytics Traffic Acquisition Report (Using GA4)

The Google Analytics Traffic Acquisition Report (Using GA4)

If you’re responsible for generating traffic to your website, GA4’s Traffic Acquisition report should be your go-to report. Not only does it tell you the various ways people get to your site, but it can also help you determine the quality of the visitors from each...

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Brand Revitalization: Breath New Life Into Your Image

Brand Revitalization: Breath New Life Into Your Image

In today's rapidly evolving business landscape, staying static is not an option. Companies, regardless of their size or industry, must periodically revisit their brand identity to ensure they remain relevant, attractive, and competitive. The process of brand...

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SEO Trends in 2024 You’ll Need to Address

SEO Trends in 2024 You’ll Need to Address

Many things in search engine optimization remain constant and yet SEO is never static. It is constantly changing-sometimes in big ways, but always in small ways. Adopting the lasting SEO trends of 2024 will give you a competitive advantage assuming your fundamentals...

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QuickStart Guide to Local SEM for Small Businesses

QuickStart Guide to Local SEM for Small Businesses

SEM for small businesses is a giant piece of the digital marketing arena. The reason it’s so popular is because it’s one of the quickest ways to the top of the search results. Even if a company website is not optimized for organic search results, the possibility of...

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What is an SEO Strategist?

What is an SEO Strategist?

An SEO strategist is a specialist in search engine optimization. Also known as an SEO professional, SEO consultant, and SEO manager, the function of an SEO strategist is to develop and execute a strategy to generate website traffic by ranking pages for important...

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