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local SEO is the top internet marketing strategy for plumbers

Whenever working on the SEO of your website, you have to pay attention to every detail. The more arrows you have pointing the right way, the better your pages will rank on Google. We’ve compiled an on-page SEO checklist to use so that you don’t miss a single detail!

Improving your on-page SEO helps search engines match your content with keyword-related searches. With a strong on-page SEO score you may be able to rank some pages simply by having high-quality, search-engine-optimized content. Google is giving more credit to unique, user-friendly pages so follow these tips and watch your rankings rise!

50 ways to improve on-page optimization infographic

Here is the list of areas to optimize and add to your page:

  • Optimize your title
  • Optimize your URL
  • Use descriptive subtitles
  • Write keyword-rich content
  • Optimize your images
  • Incorporate Schema
  • Optimize your meta descriptions
  • Optimize your inbound and outbound links
  • Optimize your page speed
  • Manage your redirections
  • Repair broken links
  • Make your page accessible
  • Build responsive and mobile-friendly pages
  • Publish high-quality and shareable content

While these are the major tips headings, there are a few tips for every point mentioned here. One of the sure-fire ways to figure out what counts the most is to analyze your competition and see what’s working for the top 10 results for your keywords.

Reverse engineering is a regular day-to-day activity for every SEO. Once you become really good at spotting these items on web pages and optimizing your pages will come as naturally as you write content. You can learn more about SEO in our resource center where we break down the major pillars of search engine optimization: Keyword research, Content creation, On-page optimization, and Link building.

If you’re not into doing it yourself, you can always give us a call or send us a message and we’ll show you what opportunities are waiting for you and your business.